Engine merges Fantastic Thinking into PAA

Engine is merging its digital agency Fantastic Thinking into its sister shop Partners Andrews Aldridge.

Cole (l) and Bui: appointed
Cole (l) and Bui: appointed

The 25 Fantastic Thinking staff will become part of PAA, boosting its user experience department and customer engagement offering. The agencies previously collaborated on brands including Sainsbury’s and MTV.

All of Fantastic Thinking’s standalone clients, including News UK (web and mobile app), Corinthia Hotels (web) and Youth Hostel Association (web), will transfer to PAA.

PAA has appointed Martin Bui, the lead UX architect at OgilvyOne, to head the new UX department and Alastair Cole, the partner and head of creative services practice, EMEA, at Essence, as its chief innovation officer.

Martin Nieri, PAA’s chief executive, said: "Incorporating the skills of the Fantastic Thinking team into the PAA offering boosts our UX, tech and innovation capabilities and enhances our customer engagement offer.

"It means we have an immensely powerful proposition for marketers for whom customer engagement is top of mind."

Fantastic Thinking’s four founders left last year after the end of their earn-out period.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More