Engine reacts to marketer demand with in-house shop

Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.

Debbie Klein, chief executive, Europe and Asia, of Engine
Debbie Klein, chief executive, Europe and Asia, of Engine

The agency will supply teams for clients looking for on-site marketing support, whether in creative, strategy, design or production. 

The launch, which bears similarities to Oliver’s model, follows increasing client demand for always-on content and design capability. 

Dedicated performance specialists from Engine’s data agency, Fuel, and media services division, Engine Media, will work with NuFu to ensure all outputs are effectively measured and optimised.

Debbie Klein, chief executive, Europe and Asia, of Engine, said: "More and more of our clients want agency insights and expertise on-site. To date, the breed of on-site agencies has been solely focused on warm bodies, but we will add insight and measurement."

Former Oliver employee Sam Broster has been hired to run the agency as managing director. He will report to UK group managing director Simon Peck. NuFu, short for Nuclear Fusion, will launch with seven full-time staff. 

NuFu’s founding client is TransPennine Express. A team will be based at the rail operator’s Manchester HQ.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More