English Heritage hires The Team to revamp its digital output

English Heritage has appointed The Team to handle the revamp of its digital output to "bring the story of England to life".

English Heritage: appoints The Team to update its digital output
English Heritage: appoints The Team to update its digital output

Following a competitive six-way pitch, The Team won the brief to define and design a complete digital experience for English Heritage.

The agency will guide direction of a recent rebrand for the organisation across all digital channels, from smartphone and tablet to desktop devices, and deliver a set of digital brand guidelines.

The appointment builds on an 18-month partnership with brand specialists Smith & Milton to craft the English Heritage consumer brand and develop the brand strategy.

Luke Whitcomb, marketing director, English Heritage said: "At English Heritage, we bring the story of England to life to more than ten million visitors each year. Our digital channels are going to be a vital part of this mission going into the future.

"Through their pitch, The Team demonstrated a real depth of understanding and empathy, not only of our brand and the journey we’re on, but most importantly, the role digital design can play in audience engagement," he added.

Dave Dunlop, creative director of digital experience design at The Team, said the appointment "reinforces what we’re seeing more now, that businesses are choosing integrated brand partners based on their knowledge of their brand and how they need to behave in this digital world to engage their audiences and integrate with other channels".

The digital experience design project will begin immediately, with the new website expected to go live in spring 2015.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published