ENO calls review of UK media account

LONDON - English National Opera is reviewing its media planning and buying account, currently held by the theatre marketing agency Dewynters.

ENO…reviewing its media account
ENO…reviewing its media account

The review is being led by the ENO marketing manager, Caroline Priest, and the shortlisted agencies are due to pitch at the end of this month.

ENO, which has for many years suffered severe financial difficulties, said in April it was in the strongest financial position in its history.

The company's chief executive, Loretta Tomasi, said that ENO had £5 million in reserves and added that it was well placed to ride out the recession, with attendances at the 2,374-seat theatre at 79 per cent last season and 70 per cent in the current season. She added that job losses were not expected.

In April, John Berry, the artistic director, and Edward Gardner, the music director, announced 12 new productions on 20th century opera, opening with Gyorgy Ligeti's modern classic Le Grand Macabre, staged by the Catalan theatre company La Fura dels Baus.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).