Enter loses £18m Harveys ad account

Be the first to comment
Harvey's: Enter loses account
Harvey's: Enter loses account

Harveys, the furniture store, has shifted its £18 million advertising account out of Enter and into Uber.

Enter, formerly known as HMDG, had worked on the brief for more than two years. The retailer had previously worked with the production company Velvet for its sponsorship of ‘Coronation Street’.

The Sheffield-based Uber has been briefed with shifting from solely price-led promotions to a campaign that shows the decision making process that shoppers make when buying furniture.

HMDG, formerly known as Hurrell Moseley Dawson Grimmer, rebranded as Enter in January.

Greg Grimmer, one of the founding partners, left at the same time, while Al Moseley left in 2009.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published