Entertain or die: marketing lessons from Hollywood

People pay for entertainment, but also pay to avoid ads; Pelle Sjoenell, BBH worldwide chief creative officer, explains what brand marketers have to learn.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.