E.ON appoints DLKW to £20 million ad account

LONDON - E.ON has appointed Delaney Lund Knox Warren & Partners to its £20 million advertising account.

E.ON...DLKW scoops account
E.ON...DLKW scoops account

The agency won the business following a final shootout against DDB. WCRS, the other agency on the shortlist, was eliminated at an earlier stage.

The pitch was handled by Agency Insight, and was led by Jeremy Davies, E.ON's director of brand and communications, who moved to the company from the Santander-owned bank Abbey in May last year.

E.ON called a pitch for its advertising account in January this year.

The energy provider stated at the time that it was looking to cut costs and spend in 2009 and hone its communications strategy by giving its advertising a more retail focus.

In February, E.ON parted company with incumbent TBWA\London, after the agency failed to make the shortlist stage.

TBWA\ had been working with the brand since 2007, and will continue to produce work for E.ON's FA Cup sponsorship until the final of the competition in May.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More