Epson reviews European creative and media accounts

Epson, the tech company most known for making printers, is reviewing its European creative and media account as it looks to enter the smartwatch market.

Epson: reviews European creative and media accounts
Epson: reviews European creative and media accounts

Epson is understood to have contacted both media agencies and creative agencies with a brief to market its existing printer products as well a smart watch that the company is developing. Epson is owned by Seiko Group, a Japanese company renowned for its watches.

Epson approached media agencies directly this week with the brief, with a spend of around £5 million a year. Carat Enterprise is the incumbent on the offline media planning and buying account.

Epson previously used Albion London for its creative work, but the pair parted ways over a conflict. Albion won the Epson’s pan-European ad account in 2009 after a competitive pitch against CMW and McCann London.

A spokesman for Albion said in a statement: "Albion has been delighted to work with Epson over the past four years.

"Due to some ambitious and potentially competitive new business projects we are currently working on we have decided not to work with Epson in the immediate future. We wish Epson every success and would like to thank them for the opportunity to work with them."

A spokeswoman for Epson would not comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published