Online advertising company DoubleClick will fly in a new managing
director from its New York headquarters following the departure of Andy
Mitchell is taking up a new post as managing director of DoubleClick’s
client Alta Vista UK. His replacement is Eric Stein, who helped set up
DoubleClick’s international division.
Mitchell joins Alta Vista despite a clause prohibiting the search engine
from poaching any of DoubleClick’s staff during the pair’s three-year
But Barry Salzman, president of DoubleClick International, said he had
helped to facilitate Mitchell’s move. ’I cleared the way for Andy to
go,’ he said. ’As we are the exclusive provider of ad sales and
ad-serving technology to Alta Vista, it is an extremely important part
of our business. It makes sense to have a team there that we can work
with very closely. This is also an excellent career move for Andy - so
it’s definitely a win-win situation.’
Mitchell said he was effectively Alta Vista UK’s first employee. The
US-based search engine began its push into Europe last year (Media
Business, 27 September).
’I saw it as a great opportunity to take something, which is by no means
first, into the market and make it number one,’ he said. ’The US product
has attracted 2.5 million users in the UK, with no promotional activity,
which indicates a superb product.’
Mitchell was at DoubleClick for two years. He said that he would not
have moved if Alta Vista had not presented such a compelling
’I’ve been lucky to have come across two unique opportunities in the
last couple of years,’ he said.
Salzman said Harvard-educated Stein was the ideal replacement as he
’knows the company backwards’.
’He was one of the first two or three people I hired in a team that now
comprises 400. He has worked closely with the sales teams in all the
European markets and knows a lot about the business in the UK,’ Salzman
He added that Stein would have the added advantage of working with
Richard Firminger, ’one of the strongest sales directors in the UK’, and
Anne-Catrin Sallaba, ’one of the best business directors’.