Eric Stein set to replace Andy Williams as DoubleClick chief

Online advertising company DoubleClick will fly in a new managing director from its New York headquarters following the departure of Andy Mitchell.

Online advertising company DoubleClick will fly in a new managing

director from its New York headquarters following the departure of Andy

Mitchell.



Mitchell is taking up a new post as managing director of DoubleClick’s

client Alta Vista UK. His replacement is Eric Stein, who helped set up

DoubleClick’s international division.



Mitchell joins Alta Vista despite a clause prohibiting the search engine

from poaching any of DoubleClick’s staff during the pair’s three-year

contract.



But Barry Salzman, president of DoubleClick International, said he had

helped to facilitate Mitchell’s move. ’I cleared the way for Andy to

go,’ he said. ’As we are the exclusive provider of ad sales and

ad-serving technology to Alta Vista, it is an extremely important part

of our business. It makes sense to have a team there that we can work

with very closely. This is also an excellent career move for Andy - so

it’s definitely a win-win situation.’



Mitchell said he was effectively Alta Vista UK’s first employee. The

US-based search engine began its push into Europe last year (Media

Business, 27 September).



’I saw it as a great opportunity to take something, which is by no means

first, into the market and make it number one,’ he said. ’The US product

has attracted 2.5 million users in the UK, with no promotional activity,

which indicates a superb product.’



Mitchell was at DoubleClick for two years. He said that he would not

have moved if Alta Vista had not presented such a compelling

challenge.



’I’ve been lucky to have come across two unique opportunities in the

last couple of years,’ he said.



Salzman said Harvard-educated Stein was the ideal replacement as he

’knows the company backwards’.



’He was one of the first two or three people I hired in a team that now

comprises 400. He has worked closely with the sales teams in all the

European markets and knows a lot about the business in the UK,’ Salzman

said.



He added that Stein would have the added advantage of working with

Richard Firminger, ’one of the strongest sales directors in the UK’, and

Anne-Catrin Sallaba, ’one of the best business directors’.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).