Ernst & Young calls global brand pitch

Be the first to comment
Ernst & Young…global ad brief
Ernst & Young…global ad brief

Ernst & Young, the "big four" auditor, has called a pitch for a global advertising brief through the AAR.

The accounting giant is looking for an agency to provide it with a new global brand strategy and proposition.

The winning strategy idea will be used as the basis for its advertising in different territories, where the company uses a variety of local agencies to create campaigns.

E&Y announced last week that it would appoint non-executive directors to its global advisory board for the first time amid growing pressure on accountancy companies over governance.

E&Y is the subject of regulatory scrutiny over its audit of Lehman Brothers, which collapsed in 2008, and the move to hire non-executive directors was in response to a new audit code issued this year.

E&Y is one of the largest accountancy firms in the world along with PricewaterhouseCoopers, Deloitte and KPMG.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Premier League gives lion a makeover as it waves goodbye to Barclays
Share

1 Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published