Ernst & Young kicks off global media review

Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements.

Ernst & Young: media review
Ernst & Young: media review

Industry sources suggest Ernst & Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.

Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house. Agencies it works with include the recruitment specialist SAS in the UK and Interpublic Group’s Mullen in the US.

The accountancy company appointed the creative collective The Assembly to its creative account after a pitch in October 2010. The Assembly provides global brand strategy to Ernst & Young across different territories.

A spokeswoman for the accountancy company declined to comment.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More