ESI Media boosts digital capability with Stent and Balch hires

ESI Media, home to the London Evening Standard and the Independent, has appointed Caroline Stent as digital business development director and Matthew Balch as head of mobile.

Evening Standard: part of the ESI Media stable
Evening Standard: part of the ESI Media stable

Stent was formerly digital publisher for Bauer Media's London Lifestyle titles including Empire, Heat, Closer, Grazia and FHM.

In her new role she will work closely with ESI's advertising and digital commercial teams to drive incremental digital revenue growth across ESI titles. She will report to Zach Leonard, ESI Media’s digital managing director.

Balch spent eight years at Dennis Publishing before moving to the specialist mobile agency Somo, and was most recently the advertising director for Imagine Publishing.

Reporting into Graeme Finneberg, digital commercial director, he will be responsible for driving advertising revenues across ESI Media's portfolio of smartphone and tablet apps and mobile websites.

Leonard said: "The record audience growth for independent.co.uk, standard.co.uk, i100.co.uk and their apps and mobile range, brings greater opportunity to our advertisers, partners and affiliates.

"Caroline and Matt bring vertical consumer category and platform expertise to develop high-yielding marketing and cross-media solutions for our clients and brands."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).