AgencyWieden & Kennedy New York
SectorMedia / Entertainment Brands, Sport brands and Television brands
ESPN has created a soccer-inspired heavy metal band to promote the channel in the build up to the World Cup.
The sports broadcaster has launched 'the Group of Death' and will support TV ads with digital content. The band has already played a live show and a tongue-in-cheek mockumentary about the band, has been posted on social networking sites.