ESPN TV secures Betfair and Land Rover sponsorship deals

Betfair is to sponsor Europa League football on ESPN, which has also signed major deals with Land Rover and Amlin, the insurer, to back its rugby coverage.

ESPN: signed new sponsorship deals
ESPN: signed new sponsorship deals

The Betfair sponsorship starts on 30 August and will continue throughout the Europa League season, covering all live matches, repeats and highlights shows.

Arena Media, Betfair’s agency, negotiated the deal, which also includes sponsorship of the Europa League section on ESPNFC.com.

Land Rover is to sponsor the Aviva Premiership on ESPN and Sky Sports. On ESPN, this will include all live coverage, highlights packages, end-of-season shows and repeats, as well as a prominent presence on the rugby website ESPNscrum.com. The Land Rover deal was brokered by Mindshare and Duke & Earl will develop the idents.

Separately, Amlin has signed a deal to sponsor all archive rugby programming on ESPN Classic, through a deal negotiated by MEC.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published