Esquire launches The Big Watch Book

Esquire, the Hearst-owned luxury men's magazine, has partnered with Harrods to launch The Big Watch Book.

Esquire: launches The Big Watch Book
Esquire: launches The Big Watch Book

The new annual title, which launches on 16 October, will feature a major UK consumer watch survey sponsored by Harrods.

It is targeted at watch experts and those new to the subject. The magazine will provide the latest trends and purchase inspiration.

An in-store launch event on 14 October will feature an interview with José Mourinho, the Chelsea Football Club manager and Hublot ambassador.

In December readers interested in Audemars Piguet, the luxury watch brand, will receive The Little Watch Book, a 36-page offshoot of the main brand.

Duncan Chater, the group publishing director at Esquire, said: "This brand extension is a natural progression for Esquire. We are thrilled to partner with Harrods on the launch.

"The partnership will give advertisers insights into the watch buying process, while the in-store event with José Mourinho is the perfect setting to launch the new brand.

"We are particularly excited about working on more innovative, highly targeted data-driven projects like The Little Watch Book in the future."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published