Etihad selects Lowe Open for DM business

Etihad Airways has appointed Lowe Open as its first global direct marketing agency after a competitive pitch.

Etihad selects Lowe Open for DM business

The shop, part of Mullen Lowe Group, will aim to improve Etihad’s direct marketing activity and also work on Etihad Guest, the airline’s frequent flyer initiative.

Lowe Open will provide data and analytics services to Etihad Airways, Global Loyalty Company and Etihad Guest – all part of Etihad Aviation Group.

The three-year partnership will be led by the agency’s Abu Dhabi office, with support from UK and US teams.

Last year, Etihad appointed Starcom Mediavest Group as its global media planning and buying agency after a competitive pitch, replacing MediaCom. 

M&C Saatchi handles the airline’s global creative account.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).