Etihad selects Lowe Open for DM business

Etihad Airways has appointed Lowe Open as its first global direct marketing agency after a competitive pitch.

The shop, part of Mullen Lowe Group, will aim to improve Etihad’s direct marketing activity and also work on Etihad Guest, the airline’s frequent flyer initiative.

Lowe Open will provide data and analytics services to Etihad Airways, Global Loyalty Company and Etihad Guest – all part of Etihad Aviation Group.

The three-year partnership will be led by the agency’s Abu Dhabi office, with support from UK and US teams.

Last year, Etihad appointed Starcom Mediavest Group as its global media planning and buying agency after a competitive pitch, replacing MediaCom. 

M&C Saatchi handles the airline’s global creative account.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published