- Leading online investing service, ETrade Group, has appointed Modem Media.Poppe Tyson as its new interactive agency of record.
The agency will handle all ETrade's strategic marketing and online advertising assignments. Billings for the account were not disclosed.
The appointment comes as ETrade prepares to kick off what is estimated to be a $50 million ad campaign, through Gotham, New York, to promote Destination ETrade the company's new Website, located at www.etrade.com.
The new site features live stock charts, e-mail stock notifications and a portfolio tracker and is aimed at the personal investor. ETrade is ranked highly in the increasingly competitive online investing market in the US.