Euro account losses stack up

Travelodge, Del Monte and Cadbury quit Euro RSCG in the wake of Ben Langdon's departure.

Agencies are lining up to compete for business from Travelodge and Del Monte, both of which have parted company with Euro RSCG London.

News of the losses comes in the wake of the departure of the UK chairman, Ben Langdon, who left the agency last week.

Langdon, who joined Euro RSCG in April 2004, was put on 12 months' gardening leave last Monday. Chris Pinnington, the UK chairman, is heading the agency, and is working full-steam to prevent any further client fallout.

A spokeswoman for Del Monte confirmed it was no longer working with the agency, which won the business in 2001 and resurrected the "man from Del Monte" idea. She said it had not found replacement agency for Euro RSCG on the pan-European business and that its 2006 requirements were being met by its current roster.

Travelodge called a review of its £4 million UK business on Monday. The budget hotel chain has appointed Agency Assessments to handle the brief, which instructs agencies to add credibility to budget accommodation. Euro RSCG has been asked to repitch for the business.

The company is hoping to maximise its budget by reducing fee and production expenditure, according to Shakila Ahmed, the communications manager for Travelodge. She added that the company is also planning to increase its spend by 25 per cent.

The loss of these clients came at the end of Langdon's 17-month tenure.

His exit followed the arrival of a new management team at Euro RSCG Worldwide, led by the chief executive, David Jones.

During Langdon's reign, the agency lost accounts including Christian Aid, the British Heart Foundation, Argos and Intel.

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