Euro agency figures revised

In last week’s Top European Agencies report (11 July), we omitted J. Walter Thompson Europe, Middle East and Africa and DDB International from the network league. Euro RSCG Wnek Gosper provided the wrong figures for Euro RSCG Worldwide. The revised version of the Top 15 European Agency Networks is printed here.

In last week’s Top European Agencies report (11 July), we omitted

J. Walter Thompson Europe, Middle East and Africa and DDB International

from the network league. Euro RSCG Wnek Gosper provided the wrong

figures for Euro RSCG Worldwide. The revised version of the Top 15

European Agency Networks is printed here.



DDB is at number five, the same ranking as last year, with billings of

dollars 3,800 million. JWT stays in 11th place, with a total of dollars

2,680 million in billings for 1996. We apologise to the two networks for

not including them in the original table. Euro RSCG Worldwide stays at

the top, recording billings of dollars 4,887 million for 1996.



Top 15 agency networks ranked by European billings in 1996

Rank     Agency                           Billings   Billings   Change

96  95                                    96         95         (%)

                                             (dollars m)

1    1   Euro RSCG Worldwide              4,887      4,650      5

2    2   Publicis Communication           4,617      4,271      8.1

3    4   Young & Rubicam Europe           4,497      4,004      12.3

4    3   Ogilvy & Mather Europe           4,163      3,939      5.7

5   5=   DDB International                3,800      3,500      8.6

6   5=   BBDO Europe                      3,700      3,500      5.7

7    7   McCann- Erickson                 3,680      3,137      17.3

8    8   Grey Europe                      3,056      2,873      6.4

9   12   DMB&B Europe                     2,763      2,300      20.1

10   9   Bates Europe                     2,728      2,653      2.8

11  11   J. Walter Thompson Europe        2,680      2,448      9.5

12  10   Saatchi & Saatchi Advertising*   2,616      2,599      0.7

13  13   Ammirati Puris Lintas            2,400      2,200      9.1

14  14   Lowe & Partners Europe           1,732      1,560      11

15  15   Leo Burnett Europe**             1,450      1,300      11.5

Rank     Agency                           Income   Income    Change

96  95                                    96       95        (%)

                                            (dollars m)

1    1   Euro RSCG Worldwide              726      676       7.4

2    2   Publicis Communication           677      625       8.3

3    4   Young & Rubicam Europe           512      489       4.7

4    3   Ogilvy & Mather Europe           462      438       5.5

5   5=   DDB International                570      525       8.6

6   5=   BBDO Europe                      n/s      n/s       -

7    7   McCann- Erickson                 517      470       10

8    8   Grey Europe                      n/s      n/s       -

9   12   DMB&B Europe                     n/s      n/s       -

10   9   Bates Europe                     n/s      n/s       -

11  11   J. Walter Thompson Europe        358      352       1.7

12  10   Saatchi & Saatchi Advertising*   327      325       0.6

13  13   Ammirati Puris Lintas            241      n/s       -

14  14   Lowe & Partners Europe           233      223       4.5

15  15   Leo Burnett Europe**             210      183       14.8

Rank     Agency                           No of       No of        Staff

96  95                                    countries   offices         96

1    1   Euro RSCG Worldwide              32          85           4,973

2    2   Publicis Communication           22          108          5,150

3    4   Young & Rubicam Europe           25          44           2,850

4    3   Ogilvy & Mather Europe           31          87           2,610

5   5=   DDB International                32          100          3,230

6   5=   BBDO Europe                      37          149          5,293

7    7   McCann- Erickson                 28          53           3,762

8    8   Grey Europe                      33          66           3,790

9   12   DMB&B Europe                     27          33           2,296

10   9   Bates Europe                     34          84           2,580

11  11   J. Walter Thompson Europe        40          48           1,650

12  10   Saatchi & Saatchi Advertising*   26          40           1,855

13  13   Ammirati Puris Lintas            19          50           2,700

14  14   Lowe & Partners Europe           23          44           1,600

15  15   Leo Burnett Europe**             21          22           2,032

* Denotes Saatchi & Saatchi Advertising Worldwide ** Denotes Leo Burnett

Europe/Middle East/Africa.



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