- Euro RSCG Worldwide, the Havas Advertising Group-owned network, has announced the acquisition of a minority stake in the Spanish advertising agency Solero and Solero & Partners.
The deal allows for Euro RSCG to take a majority stake in the Madrid based agency in two years. However, the full terms of the deal were not disclosed.
Solero will become part of Euro RSCG Europe and joins the network's exitsing Spanish operations, Euro RSCG Madrid and Barcelona, and Euro RSCG Marketing Services.
Solero and Solero & Partners was founded in 1994 and is among the top twenty agencies in Spain. Its main clients include Aquila-Amstel beer and the Puleva brand of dairy products.