Euro RSCG to expand health operation by buying Money Syner

Euro RSCG is set to double the size of its healthcare operation in the UK with the acquisition of Money Syner Communications, the country's largest independent healthcare agency.

The merger will create what Euro RSCG claims will be the biggest healthcare advertising specialist in Britain.

Money Syner is being assimilated into Euro RSCG Life, the network's health division, to form Euro RSCG Life MSC.

The merged operation will have a staff of more than 20 and a client list that includes GlaxoSmithKline, Merck Sharp & Dohme, Novartis, Roche and Schering Plough.

Ron Pantello, the chief executive of Euro RSCG Life Worldwide, said Money Syner's blue-chip client base, much of which was already shared with Euro RSCG, would make the division instantly more competitive in growing existing business and securing new global clients.

John Syner, the founder and managing director of Money Syner, said that being part of the Euro RSCG Life network would allow the agency to increase its offerings while creating opportunities to be part of broader, globally focused assignments.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).