Euro RSCG lands pounds 12m Credit Suisse account

Euro RSCG Wnek Gosper has won a pounds 12 million brief from the

Credit Suisse Group to develop its global brand.



The agency won the account after a pitch against the US agency

Kirshenbaum Bond & Partners. The banking group also talked to two Swiss

agencies before appointing Euro RSCG.



The global campaign will consist of television, press and online

advertising.



The objective is to raise awareness of Credit Suisse, explain what it

stands for and communicate its values. All work developed by Euro RSCG

in London will roll out globally. The Credit Suisse Group last

advertised in 1997 with a press campaign.



The appointment of Euro RSCG was made from Credit Suisse's Zurich

headquarters.



Karin Rhomberg, the head of group communications for Credit Suisse, made

the appointment. Media for the global branding activity will be handled

by Media Planning Group.



Credit Suisse's existing agency roster will be unaffected by the

appointment.



Kirshenbaum Bond & Partners runs global creative for Credit Suisse First

Boston with BMP DDB and Claydon Heeley Jones Mason handling UK

advertising.



Chris Pinnington, the managing director of Euro RSCG Wnek Gosper, said:

'Credit Suisse Group is one of the truly great worldwide financial

services brands. It's an honour for us to be appointed to help them

communicate their global strengths.'



Credit Suisse Group comprises four business units: Credit Suisse First

Boston, Credit Suisse Private Banking, Credit Suisse Asset Management

and Credit Suisse Financial Services. Late last year it moved into

retail banking with the launch of its web investment service Global

Investment Portfolio.



The capture of the Credit Suisse account follows a busy few weeks for

Euro RSCG during which time it has lost its UK Microsoft account to

McCann-Erickson but brought in a large chunk of Intel business from

other parts of the Euro RSCG network.



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