Euro RSCG Wnek Gosper has won a pounds 12 million brief from the
Credit Suisse Group to develop its global brand.
The agency won the account after a pitch against the US agency
Kirshenbaum Bond & Partners. The banking group also talked to two Swiss
agencies before appointing Euro RSCG.
The global campaign will consist of television, press and online
The objective is to raise awareness of Credit Suisse, explain what it
stands for and communicate its values. All work developed by Euro RSCG
in London will roll out globally. The Credit Suisse Group last
advertised in 1997 with a press campaign.
The appointment of Euro RSCG was made from Credit Suisse's Zurich
Karin Rhomberg, the head of group communications for Credit Suisse, made
the appointment. Media for the global branding activity will be handled
by Media Planning Group.
Credit Suisse's existing agency roster will be unaffected by the
Kirshenbaum Bond & Partners runs global creative for Credit Suisse First
Boston with BMP DDB and Claydon Heeley Jones Mason handling UK
Chris Pinnington, the managing director of Euro RSCG Wnek Gosper, said:
'Credit Suisse Group is one of the truly great worldwide financial
services brands. It's an honour for us to be appointed to help them
communicate their global strengths.'
Credit Suisse Group comprises four business units: Credit Suisse First
Boston, Credit Suisse Private Banking, Credit Suisse Asset Management
and Credit Suisse Financial Services. Late last year it moved into
retail banking with the launch of its web investment service Global
The capture of the Credit Suisse account follows a busy few weeks for
Euro RSCG during which time it has lost its UK Microsoft account to
McCann-Erickson but brought in a large chunk of Intel business from
other parts of the Euro RSCG network.