Euro RSCG offers name on door to tempt chief

LONDON - Euro RSCG London is looking to lure a new chief executive with the offer of their name above the agency's door.

The agency, which is seeking a replacement for its former chairman Ben Langdon, offered a similar arrangement to Mark Wnek and Brett Gosper when the pair assumed management control of Euro RSCG in 1994.

The Euro RSCG Worldwide chief executive, David Jones, is behind the move. The kind of deal on offer would include a four-year contract and a possible 20% share of any increase in the value of the London office. Commenting on the 20% figure, Jones said: "Any speculation about the details of the deal is way too premature."

Euro RSCG has approached a number of senior London executives but is not thought to have made any formal offers yet.

Langdon, the former Euro RSCG chairman, was ousted from his job after just 17 months in September this year following changes to the Euro RSCG Worldwide management team, including Jones' appointment as chief executive. His exit came after the loss of the £35m Argos account to Clemmow Hornby Inge, as well as reviews from the British Heart Foundation and Christian Aid.

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