Euro RSCG picks up £8 million Tombola account

LONDON - Euro RSCG London has won the £8 million Tombola online bingo account after a pitch against M&C Saatchi's conflict shop, Immediate Sales, Campbell Lace Beta, McCann Erickson London and the incumbent, JDA.

Tombola…appointed Euro RSCG
Tombola…appointed Euro RSCG

Euro RSCG London will now handle Tombola's integrated advertising account and media channel strategy.

Its first campaign will aim to raise awareness of the brand and drive customer activity.

Tombola's latest TV ads were banned by the Advertising Standards Authority in March for promoting gambling to children.

The bingo brand appointed JDA last August to handle its integrated ad account when it split from

Phil Cronin, the chief executive of Tombola, said: "Euro RSCG presented a truly creative integrated idea, and we believe it will help to take our brand to the next level."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).