Del Monte Foods, the canned fruit and soft drinks company, has
moved its £8 million pan-European creative account into Euro RSCG
Euro RSCG will be entrusted with the famous Man from Del Monte
advertising after deciding to move the account from Delaney Lund Knox
Warren & Partners.
Del Monte spends about £3 million in the UK but did not run TV ads
last year because of the merger between Del Monte and the Italian food
group Curio, owned by the president of Lazio Football Club, Sergio
Del Monte's director of European commercial operations, Stephen Thorpe,
was responsible for the switch. He was unavailable for comment but it is
thought Del Monte spoke to other agencies before appointing Euro
The appointment includes all of Del Monte's fruit and juice brands.
DLKW won the account when it was Delaney Fletcher Bozell in March
Initiative Media, which was selected at the same time to handle UK media
buying, will keep the account.