Euro RSCG picks tube for gallery campaign

Euro RSCG Wnek Gosper launches a campaign for the Museum of London this week, using a series of puns to capture visitors’ imaginations and encourage them to try museum’s new gallery, London Now.

Euro RSCG Wnek Gosper launches a campaign for the Museum of London

this week, using a series of puns to capture visitors’ imaginations and

encourage them to try museum’s new gallery, London Now.



Three separate executions will be featured in every tube carriage on

every tube train in London, in an unprecedented media blitz through

Mediapolis.



One promotes the gallery with a picture of a West Indian bus conductor

and the headline: ’Routes.’ The copy reads: ’Whether your folks are West

Indian, Irish or Chinese, see how they built a vibrant, modern

London.’



A second execution, which centres on the trends and fashions represented

at the museum, is illustrated with an old-fashioned bra and is headed:

’London’s underworld.’



The final poster shows a box of special silver jubilee commemorative

tissues and is addressed to the Queen.



All the ads were art directed by Nigel Rose and written by Dominic

Gettins.



Chris Pinnington, the managing director of Euro RSCG, said: ’We have put

the Museum of London on to tube cards for the first time, and developed

a new look for this campaign. Museum advertising is getting more and

more cluttered, so we really need to stand out from the pack.’



It says: ’Cheer up, ma’am. Visit the new gallery at the Museum of

London.’ Next to the box of tissues, which is covered in a Union Jack

design, the copy on the poster reads: ’Very comforting for one’s annus

horribilis.’



The body copy continues the theme with a series of puns such as: ’Keep

abreast. Get hooked. Be uplifted ... not an ounce of padding’.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).