Euro RSCG secures brief to build on So Good's UK success

So Good, the soya milk brand, has appointed Euro RSCG Wnek Gosper

to its £3 million creative account.

The account was previously held by M&C Saatchi, which created campaigns

using the celebrities Caron Keating and Twiggy to support the launch of

the product in February 2001. The business has moved to Euro RSCG

without a pitch.

So Good is positioned as a healthy alternative to milk and has achieved

sales of £6 million since launch. The drink is marketed by So Good

International, a joint venture between Du Pont and the Australian food

company Sanitarium.

Andy Leslie, the business director of So Good International, said: "We

are looking for a long-term partner to help us build on the excellent

launch we have had in the UK. We were impressed by Euro RSCG Wnek

Gosper's energy and passion for our brand."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).