Euro RSCG secures launch ad task for BBC showpiece title

Euro RSCG Wnek Gosper has been appointed to handle advertising for BBC Magazines’ new women’s glossy, its biggest launch to date.

Euro RSCG Wnek Gosper has been appointed to handle advertising for

BBC Magazines’ new women’s glossy, its biggest launch to date.



The agency pitched against Leagas Delaney to win the account for the

monthly title, codenamed Project Urma.



It will be backed by a spend of more than pounds 2 million during its

first year to more than match the wealth of upcoming women’s titles.



’Euro RSCG was appointed on the basis of its extremely accurate and

creative interpretation of the brief. Both agencies did a fantastic job

but Euro just pipped them at the post,’ Justine Southall, the publisher

of the title, said.



The BBC operates on a project-by-project basis. It is the first time

that Euro has worked with the BBC. Media for the new launch was awarded

to New PHD last month.



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