Euro RSCG secures pounds 5m Microsoft task to co-ordinate ads

Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its advertising across Europe, Africa and the Middle East in a bid to create a more consistent image.

Microsoft has appointed Euro RSCG Wnek Gosper to co-ordinate its

advertising across Europe, Africa and the Middle East in a bid to create

a more consistent image.



Euro RSCG pitched with its sister agency, Evans Hunt Scott, and the

media agency, Mediapolis, for the business, which is expected to be

worth around pounds 5 million in billings and to be concentrated in

Europe. Joshua and Publicis Technology also pitched.



Microsoft has historically used separate agencies across Europe for its

product advertising, while its global agency, Wieden & Kennedy, handled

all brand advertising. The company has not done any brand advertising

outside the US since last year, when it began fighting a US Government

law suit over alleged anti-competitive practices.



Chris Pinnington, managing director of Euro RSCG, said: ’We are

delighted to be given this vote of confidence from Microsoft. Its

marketing skills are second to none and it is great to be chosen as its

European partner.’



A Microsoft spokewoman added: ’Euro RSCG has won the account for all

advertising needs arising out of Microsoft headquarters for Europe, the

Middle East and Africa. The full scope of the account has not yet been

decided.’



The business is separate from Microsoft’s pounds 7 million UK account,

which Euro RSCG picked up in 1994. The Euro RSCG network also handles

Microsoft in France and Germany.



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