Euro RSCG wins £25m global Cap Gemini brief

The Havas-owned Euro RSCG Wnek Gosper has picked up the £25 million global account for Europe's largest computer services and business consultancy, Cap Gemini Ernst & Young.

The win follows a final shoot-out against TBWA/London. McCann-Erickson and Grey Worldwide also took part in the initial review. The incumbent, the Amsterdam-based StrawberryFrog, did not repitch.

Media, which was also part of the review, is understood to have gone to Havas' Media Planning Group. The incumbent on the media business was Mediaedge:cia.

Euro RSCG will now be tasked with developing a campaign to help CGE&Y establish itself as an international consultancy alongside rivals such as IBM and Accenture.

The agency will work with its sister network shops in Paris and the US to develop an integrated campaign aimed primarily at an upscale business audience, with a secondary target being the wider general public. It is not clear at this stage which market will co-ordinate the campaign.

New work is timetabled to appear in the summer and the schedule is likely to include international media such as The Economist, The Wall Street Journal and CNN. It is also likely to include high-profile relevant local media such as News at Ten in the UK, together with posters and other targeted media.

CGE&Y indicated its desire to ramp up its international presence by calling a full-scale review of its advertising last month. The pitch was handled out of CGE&Y's headquarters in Paris.

The company ran its first integrated international campaign in June 2002. The creative urged companies to defy the economy and posters carried lines such as: "Notice. I'm in a foul mood, and you're all coming with me. Thanks - The Economy."

StrawberryFrog picked up CGE&Y's account last spring after an 18-month review that was triggered by the company's decision to part from the international incumbent on the business, D'Arcy.


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