- Euro RSCG Wnek Gosper has taken on two heavyweight planners with the brief to add extra muscle to its strategic output.
Mike Bentley, currently the deputy planning director at Young & Rubicam, takes up the post of board planning director on Haagen Dazs, Cadbury and Microsoft later this month. And Joel Levy, the former international planning director at WCRS, joins Euro RSCG from Clark & Taylor in the new role of strategy director, working principally on Abbey National and Citröen.
"These are two of the very highest calibre planners in London. They are both inspirational strategic thinkers and outstanding creative planners," said Neil Dawson, the planning director of Euro RSCG.
Bentley, 34, joined advertising after a career as a professional rock climber. He joined Generator in 1991 as a graduate trainee on Barclays, and moved to Butterfield Day Devito Hockney (now Partners BDDH) and then to WCRS before joining Y&R as a senior planner in1995. He was promoted to deputy planning director a year later working on Kronenbourg, COI, and Sugar Puffs.
Bentley said: "Euro has an outstanding client list. The potential to produce excellent work is almost unlimited. I am very much looking forward to it."
Levy started as a graduate trainee at Research International, and subsequently moved to Dewe Rogerson and then to DMB&B before going to WCRS in 1995 as a board planner on BMW and First Direct. He was made international planning director last year.