Euro TV companies enjoy rising viewing figures during 1999

European TV channels are enjoying both increased awareness and viewing figures, according to the 1999 figures from European Media & Marketing.

European TV channels are enjoying both increased awareness and

viewing figures, according to the 1999 figures from European Media &

Marketing.



This contrasts with the trend for international newspapers and

magazines, which is edging downwards. Of the international dailies, the

Financial Times’s readership fell from just over eight million to

7,816,000. The International Herald Tribune saw readership fall from

3,911,000 to 3,686,000.



However, the relaunched Wall Street Journal Europe enjoyed a modest rise

in readers from 2,133,000 to 2,232,000. Of the weekly titles, Business

Week’s readership rose from 2,676,000 to 2,791,000 in contrast to

Newsweek, which declined by 424,000, and The Economist, which fell by

250,000.



Monthlies fared no better. Reader’s Digest’s readership fell by just

over one million, Vogue’s by 624,000 and Marie Claire’s by 703,000.



Rosalind Teesdale-Ives, media director of OMD UK International,

attributes some of the decline in glossies to the internet. ’People’s

leisure time is being taken up using the internet,’ she said, adding

that the fall in circulation of the FT is being made up for by its

online offer.



Of the TV channels, Discovery enjoyed an impressive rise in viewing from

8,352,000 in 1998 to ten million in 1999.



Euronews also enjoyed an impressive increase of 2,490,000 viewers to

15,572,000.



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