European TV channels are enjoying both increased awareness and
viewing figures, according to the 1999 figures from European Media &
This contrasts with the trend for international newspapers and
magazines, which is edging downwards. Of the international dailies, the
Financial Times’s readership fell from just over eight million to
7,816,000. The International Herald Tribune saw readership fall from
3,911,000 to 3,686,000.
However, the relaunched Wall Street Journal Europe enjoyed a modest rise
in readers from 2,133,000 to 2,232,000. Of the weekly titles, Business
Week’s readership rose from 2,676,000 to 2,791,000 in contrast to
Newsweek, which declined by 424,000, and The Economist, which fell by
Monthlies fared no better. Reader’s Digest’s readership fell by just
over one million, Vogue’s by 624,000 and Marie Claire’s by 703,000.
Rosalind Teesdale-Ives, media director of OMD UK International,
attributes some of the decline in glossies to the internet. ’People’s
leisure time is being taken up using the internet,’ she said, adding
that the fall in circulation of the FT is being made up for by its
Of the TV channels, Discovery enjoyed an impressive rise in viewing from
8,352,000 in 1998 to ten million in 1999.
Euronews also enjoyed an impressive increase of 2,490,000 viewers to