Euro uses ’loving’ line in Peugeot 206 spots

Euro RSCG Wnek Gosper is launching its latest work for the Peugeot 206 with a national TV campaign introducing the new endline ’Stop liking, start loving.’

Euro RSCG Wnek Gosper is launching its latest work for the Peugeot

206 with a national TV campaign introducing the new endline ’Stop

liking, start loving.’



Two 30-second commercials, due to break next week, focus on the effect

the car has on consumers.



In ’Romeo’, a man is seen walking along a street with a beautiful woman

who is telling him that there comes a time when every woman needs to

hear those ’three little words’. At this point the man’s attention is

distracted by a passing Peugeot 206 as ’stop liking, start loving’

flashes up on screen.



The man answers ’I love you’ in reference to the car, not his

girlfriend.



The second spot, ’photographer’, is filmed on the set of a fashion shoot

where a photographer is snapping a beautiful model who is being made to

bend herself over an alligator. When it is time for her to pose next to

the Peugeot, he tells her to take a break so that he can concentrate all

his efforts on the car.



The spot finishes with the model screaming into her mobile phone: ’He’s

taken the car and the alligator’s eaten my handbag.’



Nick McElwee, the board account director at Euro RSCG, said: ’Normally

when buying a car, consumers have a list of product features that they

weigh up across a range of cars, but with the Peugeot 206 rational

thinking takes second place and they let their emotions get the better

of them. To see this car is to want it.’



Blur provide the backing soundtrack to both spots with their chart hit

Song Two.



Peugeot’s marketing manager, Matt Watson, said: ’For some things in

life, liking is not enough, you feel compelled to love them. This car is

one of those things.’



The ads were co-written and art directed by Gavin Lester and Anthony

Goldstein. Both spots were directed by Gerard de Thame through Gerard de

Thame Films.



Media planning and buying is through Initiative Media.



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