Europcar 'caraoke' by LBi

LBi has created a social media campaign for Europcar, the car-hire service aimed at would-be music stars.

The UK-wide campaign, which aims to raise brand awareness and preference for Europcar among urban professionals, asks the public to upload their best in-car karaoke ("caraoke") performance to Europcar’s Facebook page for a chance to win a Fiat 500.

Participants can choose from a list of ten tracks, including the Troggs hit Wild Thing and Lady Marmalade by Labelle.