Europcar ‘the extra hour’ by Ogilvy & Mather

Europcar has launched its first-ever TV ad, a £2.5m campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

The primetime TV work will run throughout the summer. It went live last weekend on ITV1, during ad breaks for 'Coronation Street', and 'Britain's Got Talent'.

The TV ads will be supported with outdoor, train, tube, taxi and digital advertising, as well as social and PR activity. The ad was created by Andy Bird and directed by Chris Palmer through Gorgeous.