The European Commission's Environment Directorate-General is launching its first-ever pan-European advertising campaign aiming to raise awareness of climate change. The animated TV ad, created by M&C Saatchi, promotes awareness of the small things in your daily routine that can help save our planet. The 40-second cartoon spot shows four characters doing small everyday tasks such as turning off the power on a television, recycling, switching off a light and turning down a thermostat. Once they have completed these actions the characters all turn into superheroes. The animation ends with the strapline "Everyone can save the planet. You control climate change. Turn down, Switch off, Recycle, Walk, Change."