The European Tour plots creative review

The European Tour is preparing to review its creative account, after Saatchi & Saatchi resigned the business it has worked on since 2009.

The agency's last work for the brand will be the upcoming global campaign, "drama on the world stage", due to launch this month.

Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, said: "It's always with regret that an agency resigns an account on which it has created great work. But when you no longer share a creative ambition with a client, the time is right to part ways. We wish The European Tour every success for the future."

Saatchi & Saatchi has worked with The European Tour since 2009 and created the "every shot imaginable" campaign, which includes the "gong", "clay pigeon" and "Rory vs the robot" spots

The ads feature golfing stars taking on impossible shots, such as trying to skim a ball 200 yards across a lake to hit a floating nine-inch gong.

The campaign has received more than 15 million views on YouTube and was used as editorial content by channels such as Sky. It also won awards at Creative Circle, the Campaign Big Awards and the British Arrows.

A spokesman for The European Tour said: "We can confirm that The European Tour is no longer working with Saatchi & Saatchi on the creative development of ad content. We would like to thank Saatchis for their hard work and dedication in working with us.

"A Request For Proposals has been prepared and will be issued shortly to an already chosen list of agencies."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More