Europe's TV networks boost news audience

The key pan-European TV news networks have all increased their daily viewing, according to the latest European Media and Marketing Survey figures.

CNN International, BBC World, CNBC, Bloomberg, Euronews and Sky News have all enjoyed increases.

Meanwhile, Eurosport, the biggest pan-European network, has suffered a 1.7 per cent decline.

National Geographic, Discovery and MTV Europe have enjoyed a slight increment in daily viewing of between 0.2 per cent and 0.3 per cent.

National Geographic's print version enjoyed one of the biggest rises in terms of average issue readership: 0.9 per cent. Meanwhile, Time and USA Today have slightly increased their average issue readership, according to the survey conducted by the Amsterdam-based Interview NSS.

The Economist, International Herald Tribune, Businessweek and Le Point have more or less held steady, while the Financial Times, The Wall Street Journal Europe, Newsweek and Reader's Digest were hit by tiny declines in average issue readership.

Peter Masson, the technical consultant at Bucknull & Masson, the company that designed the survey seven years ago, said: "This year's EMS demonstrates the stability of the press in the face of the internet challenge as they are not losing share. As for TV, the news channels have grown and I think that was the effect of 11 September. That gave them a boost, but the channels have managed to maintain it and viewers are using the international channels as well as their domestic ones."

The growth of in-flight magazines also characterised this year's survey, with Lufthansa Magazine, Holland Herald (KLM's title), Scanorama and SAS Magasinet Norge all showing increases.

However, both British Airways' titles, Business Life and High Life, were down on last year.

Masson urged caution with the growth of the in-flight sector, attributing it to the inclusion of more titles such as Virgin's title, Red Hot, and British Midland's title, Voyager.

He said: "Growth has come from the smaller airlines, which reflects what is happening in the sector itself."

AVERAGE DAILY VIEWING INTERNATIONAL CHANNELS (probability)

Channel                                 Average daily viewing (000s)
                                                 2000           2001
BBC World                                         510            673
Bloomberg TV                                      517            735
CNBC                                              509            535
CNN International                               1,678          2,333
Discovery                                       1,674          1,777
Euronews                                        1,502          1,641
Eurosport                                       4,698          4,022
MTV Europe                                      2,001          2,158
National Geographic Channel                       848            976
Sky News                                        1,458          1,642

AVERAGE ISSUE READERSHIP INTERNATIONAL PUBLICATIONS (probability)
Title                                Average issue readership (000s)
                                                 2000           2001
Financial Times (daily)                           894            798
IHT (daily)                                       159            145
USA Today (daily)                                  97            117
The Wall Street Journal Europe (daily)            166            114
Businessweek (weekly)                             314            334
The Economist (weekly)                            772            772
Newsweek( weekly)                                 668            654
Time (weekly)                                   1,171          1,208
National Geographic (monthly)                   4,492          4,884
Reader's Digest (monthly)                       3,482          3,404

Source: EMS 2001/2002 data supplied by SESAME/Bucknull & Masson.
Note: Total Universe 2000: 40.023 million,Total Universe 2001:
40.357 million.

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