Eurosport hits sponsor target

Eurosport’s sales team has signed up four big-name sponsors for this year’s European Championships and is on schedule to book all its advertising spots for the event by the end of January.

Eurosport’s sales team has signed up four big-name sponsors for

this year’s European Championships and is on schedule to book all its

advertising spots for the event by the end of January.



Hyundi, Phillips, Fujifilm and Carlsberg have all come on board as

official broadcast sponsors of the football tournament, which will kick

off in June.



The TV channel’s sales team has also booked 90 per cent of its spot ads

and is confident of filling every slot by the end of the month.



Advertisers already in the bag include Gillette, Coca-Cola, Opel cars,

the Italian sportswear brand Lotto and Motorola.



’It’s great news to have confirmed four high-profile brands as major

sponsors at such an early stage,’ said Eurosport’s UK sales director

Dominic Burns. ’Euro 2000 is the biggest football event of the year and

it sets the seal on a year of top-quality action on the channel.



’We are now looking to confirm the core sponsors of our live coverage of

this summer’s Olympic Games.’



Eurosport, which is planning extensive live coverage of the European

Championships, is broadcast via cable, digital and satellite to 91

million homes across Europe.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).