Eurostar, Abbott Mead Vickers BBDO

James Swift doesn’t channel-hop when Eurostar’s ad is on TV: "Giving the director, Simon Ratigan, free rein paid off. The unpolished style and quirky content make it memorable – no mean feat in this sector." It was written by Alex Grieve and art directed by Adrian Rossi. The production company was HLA.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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