Eurostar launches new train with Instagram campaign

Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign.

The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it is like to be on board the new train.

The squares tell different stories using animated videos and images, including a couple falling in love and OAPs having a party while on board.

Lionel Benbassat, the marketing director at Eurostar, said: "This Instagram horizontal canvas idea has immediately seduced us.

"It allows us to discover in a playful way all the features of our new trains, and it gives users a preview of their travelling experience from London to Paris."

The campaign was created by August Ostberg, Ludwig Hallstensson and David Svedenstrom. The Swedish trio joined AKQA last year after winning the agency's global Future Lions competition in 2014 for "Google Gesture".

Peter Lund, a creative director at AKQA, said: "Launching the e320 exclusively on Instagram allowed us to bring the train to an existing community in its full length and glory.

"By using Instagram’s grid view as our canvas, we allow users to dive into the train and explore all its new features."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More