Eurostar promotes Guillemette Jacob to head of marketing

Eurostar has promoted general marketing manager Guillemette Jacob as head of marketing and brand, replacing Lionel Benbassat.

Guillemette Jacob: has worked at Eurostar since 2009
Guillemette Jacob: has worked at Eurostar since 2009

Based in Paris, Jacob has been tasked with continuing to strengthen the Eurostar brand proposition across its core markets, as well as introducing the high-speed rail service to the Netherlands. Eurostar’s new route to Amsterdam is set to launch at the end of 2017.

Jacob will also be responsible for marketing, customer relationship management, brand and social media departments at Eurostar, as well as its design studio.

Having joined the international train operator in 2009 as general marketing manager in France, Jacob previously spent six years at FMCG company St Hubert as brand marketing manager. She started her career at Danone, where she was product marketing manager.

Benbassat, Eurostar’s former marketing and product director, left earlier this month to join Fred & Farid Paris as managing director

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More