Eurostar reignites battle between England and France in new ad

Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at past battles between England and France, ahead of Saturday's 6 Nations rugby match between the two countries.

Eurostar: ad created by AMV BBDO
Eurostar: ad created by AMV BBDO

Created by AMV BBDO, the ad features an image of the Emperor Napoleon with a rugby injury, a cauliflower ear.

It features the headline, 'Hostilities renewed. Trafalgar. Waterloo. Twickenham?’, referring to the great battles between the two countries.

The copywriter on the ad was Dave Buchanan, with art direction from Mike Hannett. Arena was the media agency behind the campaign.

The press ad will launch today in time for tomorrow’s match. The ads will run this weekend only in national and London-based press.

Click here to see full ad



Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More