Eurostar reignites battle between England and France in new ad

Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at past battles between England and France, ahead of Saturday's 6 Nations rugby match between the two countries.

Eurostar: ad created by AMV BBDO
Eurostar: ad created by AMV BBDO

Created by AMV BBDO, the ad features an image of the Emperor Napoleon with a rugby injury, a cauliflower ear.

It features the headline, 'Hostilities renewed. Trafalgar. Waterloo. Twickenham?’, referring to the great battles between the two countries.

The copywriter on the ad was Dave Buchanan, with art direction from Mike Hannett. Arena was the media agency behind the campaign.

The press ad will launch today in time for tomorrow’s match. The ads will run this weekend only in national and London-based press.

Click here to see full ad



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More