Eurotunnel names BMP OMD to UK account

- Eurotunnel has appointed BMP OMD to handle its UK media account following a three way pitch against Universal McCann and MindShare.

- Eurotunnel has appointed BMP OMD to handle its UK media account following a three way pitch against Universal McCann and MindShare.

The cross channel operator put its media up for review last year after its existing contracts with Carat in the UK and Optimum Media Direction in Europe expired. Carat did not repitch for the business.

A decision on the European media buying is not finalised yet.

Mark Palmer, BMP OMD's head of communication strategy and deputy managing director, said: "It is a dynamic time in the development of both the market and Eurotunnel's communication solution. It is a great boost to get such an endorsement of BMP OMD's approach to media."





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