Eurotunnel reviews advertising strategy in September pitch

LONDON - Eurotunnel is reviewing its pan-European above- and below-the-line advertising arrangements and is planning a pitch involving three agencies in September.

The company, which operates the Channel Tunnel, has focused mainly on direct marketing and currently uses Euro RSCG Direct as its lead agency as well as other agencies, such as the marketing services company Liquorice.

However, it now wants to hear from agencies offering a full mix of

services, including above-the-line advertising, media planning and

buying, direct marketing and events.

Eurotunnel says it wants to develop quarterly integrated campaigns throughout the year, to run in the UK and continental Europe.

Media buying, which is unaffected by the review, is handled by OMD.

Eurotunnel also recently appointed a consumer PR company, which will

continue to work on the account after the review.

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