Evans Hunt Scott is named top agency by Campaign Direct

Evans Hunt Scott has won the 1997 Direct Agency of the Year prize in the second Campaign Direct Awards, in association with Royal Mail.

Evans Hunt Scott has won the 1997 Direct Agency of the Year prize

in the second Campaign Direct Awards, in association with Royal

Mail.



The agency, owned by Eurocom, employs more than 200 staff and won

because of an impressive growth record and strong creative work for a

broad range of clients including Tesco, Microsoft, BMW and the Labour

Party.



Richard Downes, BMW’s customer manager, credits EHS with a change in the

car-maker’s strategy. He said: ’EHS’s stress on creativity and its

ability to think more broadly than a single campaign convinced us that

direct marketing had a lot to offer.’



Elsewhere, the Cable & Wireless Communications launch campaign through

Rapier wins Direct Campaign of the Year. C&W’s goal of creating the

first customer-oriented telecoms company, following a complex merger,

made it the clear winner.



Stephen Taylor, the former electronic relationship marketing controller

at Safeway, is Direct Client of the Year for creating one of the most

sophisticated relationship marketing programmes in the retail sector.

Taylor is now launching a rival to Air Miles, where he used to be

marketing director.



See supplement.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).