Evans Hunt Scott and its Havas-owned digital media consultancy
cousin Real Time are to merge in the first deal of its kind in the UK
direct marketing arena.
The new agency, to be called ehs:realtime, will have more than 300 staff
and a combined turnover of pounds 63 million. The principals of the
respective agencies will share the senior management roles in the new
shop, which will offer what it calls ’new marketing’. ehs:realtime will
be used as a model to roll out across Europe in the coming months.
Terry Hunt, the chairman of EHS, will take on the same role at the new
agency, as will the chief executive Andrew Harris, the executive
creative director Ken Scott and the managing director Louise Wall.
Edmund Smiley-Jones, EHS’s deputy managing director, will become the
business development director, while the former managing director of
Real Time, Phil Jones, will become deputy chairman.
’There is an almost frenzied amount of activity in direct marketing and
new media because everyone realises that the future of marketing is
direct and the future of media is digital,’ Hunt said. ’What makes
ehs:realtime unique is the way the two disciplines will be fully merged
to create a ’new marketing’ template for our clients.’
Real Time opened in 1988 as a design studio. It now combines design with
consult-ancy in new and traditional media implementation. It was bought
by Havas in the 90s.
Jones said: ’Digital will not be a bolt-on department or division, it
will be at the heart of our company and our client offering. We will
combine EHS’s unrivalled experience in brand-building, loyalty building
and offline creativity with Real Time’s e-business skills and
cutting-edge programming capability.’
As a result of the merger, Zinc, the interactive agency in which EHS has
a minority stake and a former strategic partnership, is relaunching
itself as an independent agency.