Evans Hunt Scott and Real Time join forces

Evans Hunt Scott and its Havas-owned digital media consultancy cousin Real Time are to merge in the first deal of its kind in the UK direct marketing arena.

Evans Hunt Scott and its Havas-owned digital media consultancy

cousin Real Time are to merge in the first deal of its kind in the UK

direct marketing arena.



The new agency, to be called ehs:realtime, will have more than 300 staff

and a combined turnover of pounds 63 million. The principals of the

respective agencies will share the senior management roles in the new

shop, which will offer what it calls ’new marketing’. ehs:realtime will

be used as a model to roll out across Europe in the coming months.



Terry Hunt, the chairman of EHS, will take on the same role at the new

agency, as will the chief executive Andrew Harris, the executive

creative director Ken Scott and the managing director Louise Wall.

Edmund Smiley-Jones, EHS’s deputy managing director, will become the

business development director, while the former managing director of

Real Time, Phil Jones, will become deputy chairman.



’There is an almost frenzied amount of activity in direct marketing and

new media because everyone realises that the future of marketing is

direct and the future of media is digital,’ Hunt said. ’What makes

ehs:realtime unique is the way the two disciplines will be fully merged

to create a ’new marketing’ template for our clients.’



Real Time opened in 1988 as a design studio. It now combines design with

consult-ancy in new and traditional media implementation. It was bought

by Havas in the 90s.



Jones said: ’Digital will not be a bolt-on department or division, it

will be at the heart of our company and our client offering. We will

combine EHS’s unrivalled experience in brand-building, loyalty building

and offline creativity with Real Time’s e-business skills and

cutting-edge programming capability.’



As a result of the merger, Zinc, the interactive agency in which EHS has

a minority stake and a former strategic partnership, is relaunching

itself as an independent agency.



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