Eve Pollard opens publishing house

Eve Pollard, former editor of The Sunday Express and the Sunday Mirror, is launching a magazine publishing company, backed by the venture capitalist group, Phildrew Ventures.

Eve Pollard, former editor of The Sunday Express and the Sunday

Mirror, is launching a magazine publishing company, backed by the

venture capitalist group, Phildrew Ventures.



Pollard, who will be chairman of Parkhill Publications, said she planned

to produce two to three consumer magazines by the start of next

year.



Although she was unwilling to divulge which magazine sectors the company

would target, Pollard said: ’It will not at all be just women’s

magazines.’ She did not rule out the possibility of also getting

involved in contract magazine publishing.



Parkhill will be based in offices in Holborn, London, and Pollard is

seeking to recruit around 35 staff for the new venture. She has made a

number of key management appointments. David Sinclair, who was the

editor of The Mail on Sunday’s Financial Mail until last month, will be

editorial director. Jane Sproul, the former advertising manager of The

Mail on Sunday’s Night & Day magazine, will be publisher.



Charles Thompson, who worked for the specialist investment bank,

Granville, will be commercial director. Pollard has also poached two

journalists from The Sunday Express.



Pollard added: ’We believe we have identified a number of

under-exploited consumer markets in general features and leisure areas,

where we can create original, quality magazines. The key to our success

will be communicating the magazines’ market position and matching the

needs of advertisers to a new readership.’



Frank Neale, a partner of Parkhill’s backer, Phildrew Ventures, will

join the board as a non-executive director. He said: ’We only back

start-ups when we find a really superb management team that has done it

before for other people and now wishes to do it for themselves.’



Bates Dorland is in talks with Pollard about working on the ad strategy

for the new company and its publications.



Pollard is no stranger to the world of magazine publishing. Apart from a

short stint at Northern & Shell’s Chic magazine last year as

editor-in-chief, she has edited The Mail on Sunday’s You magazine - an

experience she described this week as ’the most enjoyable part of my

Fleet Street career’ - and was the launch editor of Elle in the US.



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