Evening Standard’s recruitment section launches on the net

The London Evening Standard is climbing on the web recruitment ad bandwagon with bigbluedog.com, an internet job site which goes live on 24 January.

The London Evening Standard is climbing on the web recruitment ad

bandwagon with bigbluedog.com, an internet job site which goes live on

24 January.



The site will offer Evening Standard advertisers a free opportunity to

place their recruitment ads online as well as in the newspaper.



It will carry advertisements and editorial from each Monday’s Just the

Job supplement and contain recruitment features, advice on careers and

writing CVs, plus job-related breaking news.



Like Guardian Unlimited’s jobs site, users can be e-mailed job briefs

that fit their submitted requirements, and have the option of completing

an online CV.



The CV can be sent anonymously to clients and posted on Peoplebank, the

recruitment site of the Evening Standard’s parent company, Associated

Newspapers.



Alternatively, users can apply direct to advertisers via e-mail by

attaching their personal CV.



A small team within the newspaper’s classified department, reporting to

classified ad director Sally Smith, will sell banner ads and full-screen

ads on the site to recruitment agencies.



Evening Standard managing editor of production Doug Wills said: ’The

site will carry the Evening Standard brand but will also have an

identity of its own. We have been a front runner with other online sites

and this is a logical extension for us.’



A promotional campaign in tube and railway stations by MediaVest and

Poster Publicity will feature footprint trails on concourse floors.

There will also be ads on ticket barriers and on Maiden Outdoor sites

within the stations.



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