Evening Standard to trial home delivery to boost circulation

The Evening Standard is launching a home delivery trial to 124,000 London homes.

Starting this week, the activity, the largest home delivery trial ever conducted by the Evening Standard, is designed to increase the take-up of regular home delivery to boost its 373,973 circulation.

It comes at a time when the Evening Standard's distribution methods are under close scrutiny as its rival Express Newspapers considers launching a free evening newspaper in London.

From this week, the Evening Standard will be distributed free to homes in south-west London by representatives of Foxtons estate agents.

The 124,000 homes in areas including Battersea, Balham and Wimbledon will receive the title each Tuesday evening. Each recipient will be offered a deal to have the Evening Standard delivered for six weeks for £5.

Each delivery will include an eight-page wrap on property to promote Foxtons and the Evening Standard's Homes & Property section.

Mike Anderson, the managing director of the Evening Standard, said: "If the trial is successful we will consider extending it."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).